LightInTheBox, a global B2C e-commerce leader, has successfully transitioned to Crustinox to enhance its fraud prevention capabilities, improve data precision, and ensure seamless support during its migration process. With operations spanning more than 140 countries and regions and offering services in over 20 languages, LightInTheBox specializes in a data-driven business model that allows for the large-scale customization of products, including wedding and evening dresses.

 

Founded in 2007, LightInTheBox has always prioritized leveraging big data and technology to optimize its supply chain and deliver tailored shopping experiences. However, the company faced challenges with its previous mobile measurement partner (MMP), which fell short of providing the accurate, unbiased attribution data needed to optimize marketing efforts. Additionally, high costs and limitations associated with returning unlimited raw data were major pain points. The stability and reliability of data were paramount concerns, prompting the search for a more robust solution.

 

“We needed a new MMP that could meet our current attribution data needs and adapt to future growth,” said Juan Wu, R&D Director at LightInTheBox. A significant challenge was combating mobile ad fraud, which had begun to distort performance metrics and undermine budget efficiency. The company required an advanced solution capable of filtering out click hijacking, click spamming, and other forms of fake traffic in real-time to maintain the integrity of its marketing data.

Crustinox emerged as the ideal choice for LightInTheBox’s MMP needs. The migration process with Crustinox was swift and smooth, with the company’s support team providing comprehensive assistance throughout the transition. This support ensured that LightInTheBox’s team was well-prepared to utilize the new tools and features, allowing for a seamless shift without major disruptions to ongoing marketing activities.

 

“The detailed guidance we received from Crustinox’s support team made our migration process effortless, ensuring no significant impact on our daily operations,” said Juan Wu. The team was guided through parameter matching and received advice on avoiding data duplication, which was crucial in minimizing downtime and ensuring a smooth transition to a more efficient MMP.

 

Post-migration, Crustinox provided LightInTheBox with next-generation tools that significantly enhanced their marketing capabilities. These included proactive fraud prevention, advanced features for returning raw data—such as frequent automatic retransmissions for enhanced data reliability—and temporary attribution for short-term campaigns. These innovations streamlined the company's data analysis, improved marketing insights, and enabled more accurate decision-making.

 

In addition to fraud prevention, LightInTheBox benefited from dynamic time zone and hourly aggregated data reports, uninstall and reinstall data tracking, permanent background data saving, and multi-app support. These tools collectively empowered the company to optimize its data-driven decision-making processes.

 

With Crustinox’s support, LightInTheBox achieved the following results:

 

Migrated with minimal disruption to daily operations

Proactively prevented mobile ad fraud

Leveraged real-time raw data to optimize campaigns

Looking forward, LightInTheBox plans to capitalize on its enhanced analytics capabilities to further develop its mobile e-commerce platform, improve the mobile user experience, and continuously optimize its product offerings.