From January 13th to 15th,an esports feast—the 2025 KPL Wonder Day and the"Play as You Wish"garden fair series of events were grandly held in the fashionable ancient town of Puyuan,Tongxiang,Zhejiang,instantly igniting an esports craze and attracting esports enthusiasts from all over the country.

At the event site,19 top esports clubs including AG,DRG,DYG,EDG.M,eStarPro,Hero Durong,KSG,and Wolves gathered in Puyuan to create an esports"Heroes'Assembly,"which was truly star-studded.During the event,the Tongxiang government took active measures,not only holding an annual ecological cooperation ceremony with the KPL Honor of Kings Professional League to jointly create an innovative"esports+cultural tourism"scenario,but also signing strategic cooperation agreements with Quanwanhui(Chengdu)Network Technology Co.,Ltd.and"Electronic Sports"magazine to explore new ways of esports offline experience,showing a high degree of emphasis and active promotion of the development of the esports industry.

On the day of the event,KPL players seemed to have traveled from the virtual"King's Canyon"to the real Puyuan ancient town.All clubs set up activity booths,warmly interacted with on-site tourists,and enjoyed the fun together,with surprises around every corner.The performances in the ancient town's theaters and showplaces were wonderful,and the unique"water runway show"perfectly integrated esports with the culture of the Jiangnan water town.Boats rowed through the small bridges and flowing water,and players dressed in traditional costumes interacted closely with tourists,like a painting blending ancient and modern elements.

It's worth mentioning that Chengdu AG's championship members, including Yino, Cat, Changsheng, Zhongyi, Xuanran, Dashuai, and others, actively participated in the New Year's fair. They engaged in fun challenges and folk sports competitions with fans, creating a lively atmosphere and providing a warm and unique New Year experience for the esports audience in Puyuan.

AG champion marksman, FMVP player - Asian Games champion Yino

 

KPL Wonder Day:Innovative Model Empowers Cultural Tourism Transformation

 

As a highlight of this event,the KPL Wonder Day fully demonstrated the strong driving effect of esports on the local cultural tourism industry of Puyuan.During the event,fans and players interacted deeply in the ancient town,creating a new experience model combining esports and cultural tourism.Players not only actively participated in interactive activities such as fashion shows,but also became"guides"of the ancient town,engaging in immersive interactions with tourists in characteristic scenes,making tourists fully immersed and enjoying themselves.

At the same time,the players'stunning appearances on the rowing boats attracted many tourists to stop and take photos,and the popularity of the ancient town's coffee shops and interactive areas also soared due to the close contact between players and fans.The organizers also carefully set up fun experience projects and limited edition peripheral lottery activities,further enhancing the tourists'sense of participation and gain.This innovative model of"esports+cultural tourism"garden fair not only attracted a large number of young tourists to Puyuan and injected new vitality into the ancient town,but also provided new ideas and directions for the cultural tourism transformation of Jiangnan ancient towns,with important exemplary significance and reference value.

 

Tongxiang:A Pioneer of Cultural Tourism Innovation at the Forefront of Digital Economy

 

Tongxiang,as one of the representatives of Jiangnan ancient towns in Zhejiang Province,is famous for its two major cultural tourism business cards,Wuzhen and Puyuan.In recent years,Tongxiang has actively explored in the field of digital economy,showing extraordinary foresight and innovation.Since the World Internet Conference permanently settled in Wuzhen,Tongxiang has seized the opportunity to vigorously develop the digital economy,and the number of digital economy enterprises in the city has now exceeded 3,400,covering emerging fields such as games and animation,with remarkable achievements.

 

Puyuan,this Jiangnan ancient town with a thousand-year history,has gradually broken through the homogenization dilemma of traditional ancient towns and rejuvenated with new vitality through the innovative ideaof"cultural tourism+esports".In recent years,Puyuan has successfully held a series of colorful activities such as Puyuan Esports Week,National New Energy Vehicle Enterprise Competition,and Honor of Kings Women's Open,injecting new elements of youth and trendiness into the ancient town.Last year's Puyuan Esports Week attracted more than 50,000 people to check in on site,fully demonstrating the huge potential and broad prospects of the deep integration of the esports industry and cultural tourism.

Tongxiang:Drawing a New Blueprint for the Development of the Esports Industry

 

The successful holding of this KPL Wonder Day and the"Play as You Wish"garden fair series of events not only brought considerable traffic and high popularity to the fashionable ancient town of Puyuan,but the ecological cooperation with KPL has also become a key link in Tongxiang's esports industry layout.As an important participant in the event,the cooperation between AG club and Tongxiang has attracted much attention and laid a solid foundation for future cooperation between the two parties.

 

It is understood that this event is just a wonderful beginning of Tongxiang's overall esports industry.In the future,Tongxiang will continue to focus on activities such as the International Esports Festival and the Technology Esports Exhibition Experience,actively prepare for projects such as the esports digital corridor and esports cultural tourism study,and continue to explore the infinite possibilities of the integrated development of esports and Jiangnan ancient towns.At the same time,Tongxiang will also focus on building a new model of integrated development ofesports with surrounding catering,hotels,fashion,cultural tourism and other industries,further promoting the construction of offline esports complexes,and comprehensively enhancing the competitiveness and influence of Tongxiang's esports industry.