On July 26, 2024 China Yiwu Daily Merchandise Science and Technology Innovation Expo was successfully concluded, with 370 standard booths, an exhibition area of 10,000 square meters, and 368 exhibitors. Three days attracted a total of 23,781 professional buyers, the intended transaction value of 221 million, of which 6,275 foreign buyers.

General merchandise industry is an industry with a long history of development and a complete industrial chain and supply chain system in Yiwu's small commodity market, which has made great contributions to the economic development of Yiwu market and its trade to the sea. This exhibition is not limited to the traditional field of daily necessities, but also brings together the innovation achievements of technology enabling daily necessities. In the comprehensive transformation and upgrading of the manufacturing industry and the continuous development of digital and intelligent production, the exhibition is undoubtedly an important window to show the innovation and production capacity of China's daily necessities industry, and it is a key platform to efficiently link buyers and producers, understand the latest trends of the industry, and break information barriers.

Focus on innovation and explore new trends in the industry

In this exhibition, you can see the opening speech of six languages using AI multilingual videos, and you can also enjoy the interesting electronic dog "backflip" performance brought by primary and secondary school students. It can be said that "innovation" is the purpose and principle of this exhibition.

Only the innovator advances, only the innovator is strong, and only the innovator wins. The exhibitors in the exhibition hall also deeply understand this truth, they actively integrate the spirit of innovation and creative ideas into the development and design of products, while considering the practical upgrading of daily necessities, and actively explore the enhancement and improvement of the added value of daily necessities, providing buyers with more rich quality choices.

Jinhua Wewei daily department store Co., LTD. Owner Cheng Sheng Chun's pursuit of beauty and health inspired her to do the ultimate comb, products are sold all over the world, "hair can be healthy, the wood of the comb is also very key, our home design of purple sandalwood, green sandalwood Guo-feng series comb is very good to sell, Hollow combs specially developed for flat hair are also very popular with consumers." It is precisely because entrepreneurs have always insisted on exploration and innovation that the popularity of the exhibition has been brought.

Exhibition linkage to create a trade multiverse

Yiwu, the magical capital of small commodities in the world, with its unique geographical location and rich commercial resources, will closely connect this exhibition with the world's largest small commodity city, which is not only reflected in the physical space, but also reflected in the docking of commercial culture and market demand

During the exhibition, the organizer provides shuttle buses and free sample collection activities, and buyers can choose samples at 32 "free sample collection point" stores. Luo, the owner of Qianli craft ceramic shop located in Fine Street, said that the store received more than 20 buyers who took samples on the first day of development, and many buyers went to the store yesterday morning to choose products. With the help of the exhibition drainage, let more buyers into the market, increase the popularity, immersive experience product quality, enhance brand awareness.

At the same time, the core shops in the trade city are selected as the sample display window and the incubator of business opportunities. While attracting buyers to specific shops to take samples, the radiation drives the surrounding shops, forming a strong business linkage effect, stimulating the vitality and potential of the whole trade city, and bringing more exposure opportunities and cooperation possibilities for businesses.

The exhibition linkage also makes full use of the advantages of crowd gathering and activity holding, showing the warm atmosphere and rich content of the exhibition directly to the buyers of the trade city, so that they have a strong interest in the business opportunities contained in the exhibition, attracting the buyers of the international trade city have taken the initiative to go to the exhibition site, achieving a win-win and even a win-win situation.

Service foreign trade, point-to-point docking supply and demand sides

Yiwu products have long been a representative of high quality and creativity, and have been loved by consumers around the world. In order to introduce more scientific and technological innovation department stores to the world and open up the blocking point between production and demand, this exhibition specially held a transnational procurement matchmaking meeting. Foreign trade companies can directly find suppliers that meet their own procurement needs and negotiate procurement cooperation face-to-face. Especially for the procurement of high-tech, intelligent daily necessities buyers, to provide a good opportunity for cooperation.

This exhibition successfully gathers the eyes of buyers and industry elites around the world, highlighting the global influence. The business atmosphere of the exhibition site is strong, exhibitors and buyers frequently and efficiently exchange, many cooperation intentions are born with the trend, and the order volume has significantly increased, which has brought practical business benefits and broad prospects for cooperation. The wonderful presentation of the exhibition's innovation and integration concept broke the spatial barriers of traditional exhibitions, realized seamless docking and resource sharing between the exhibition areas, enhanced the overall level and influence of the exhibition, built a more convenient and efficient communication platform for exhibitors and buyers, and injected strong momentum and fresh vitality into the future development of the daily necessities industry. It has not only promoted extensive exchanges and cooperation in the industry, promoted the innovation and upgrading of products and technologies, but also laid a solid foundation for the sustainable development of the industry.